interactivity/graphic comunication, branding and edition
Graphic comunication and branding
Graphics design department of La Factoria d’Imatges understand the corporative image as a set of elements that identifies a company or organization. We must communicate to the society our values and objectives in an easy way, functional, effective, powerful, memorizing and reproducible.
This is easy to say and difficult to get. The ideal and complete design or redesign process of a corporative image proposed by La Factoria would begin with a composition of a communication plan (beyond the current logo you have, we would make a diagnosis about your communicative situation and would propose multiple possibilities for acting and improving). A great communication plan helps to choose the shape, the channel, the communicative strategy, a bad communication plan rest on a shelf. The basic idea is that from this plan will come to a state of the question and raise a number of specific objectives and actions.
From the premises noted in this communication plan, La Factoria will proceed to design or redesign your logo, the real core of your corporative image. The continuity of this process will be determined by the image manual, where the corporative graphic applications would be standardized in accordance with the general objectives identified in the communication plan.
It is necessary a task tracing (between one or two years) in its application. It is necessary to avoid that the different ways to communicate and advertise your products and company services and institutions produces messages that may be contradictory. Reflect and be aware of this allow to transfer whatever we want and plan all the communicative elements so as for working coordinated in time and space, also allows a better quality with a more efficient use of the resources.
In La Factoria,likes to talk about branding because we understand that the corporative image is the amount of aspects that create the company personality. It is not only formed from graphic elements, but, moreover, is the result of coherent cooperative actions with the culture and the image which the company wants to project.
Design and advertising were two disciplines which always have been intimately tied. A good conceptualize must be accompanied by an appropriate graphic.
A good campaign begin defining needs, tracing objectives, developing strategies, followed by a selection, planning and timing of actions. A good coordination becomes to an effectiveness communication increase and in a resources optimization. This good coordination is related with a correct media management./p>
Moreover, new advertising supports were added and therefore new communication channels between companies and customers or potential customers. Lots of new advertising media have appeared. Strategies have also changed and currently it is necessary to take count on viral marketing, word of mouth and buzz.
Edition
Design graphic team of La Factoria design, model and produce all kind of editions whereas in digital media or printed: Cd, DVD, catalogs, books, magazines, etc.
This department is also able to redact, correct and translate textual content or to elaborate photographic content, illustrations, info graphics, etc.
Besides editing, La Factoria also manages the production process (impression, duplication, etc) with the objective that the customer receives the task completely finished, always following the agreed schedule, without having to worry about anything.
